The US spa industry has achieved its third consecutive year of record-breaking growth, reaching an all-time high of US$22.5 billion (€20.6 billion, £17.4 billion) in revenue for 2024, according to the 2025 US Spa Industry Study released by the International Spa Association (ISPA) on March 12.
This impressive 5.8 percent increase from 2023’s US$21.3 billion (€19.5 billion, £16.4 billion) demonstrates the industry’s strong post-pandemic recovery trajectory. The upward trend has been consistent, with revenues growing from US$19.1 billion (€17.5 billion, £14.7 billion) in 2022 to US$21.3 billion in 2023 (+5.7 percent year-over-year) and now to US$22.5 billion in 2024 (+5.8 percent year-over-year).
The annual study, conducted in partnership with PricewaterhouseCoopers (PwC) since 1999, tracks five key industry metrics, all of which showed positive growth in 2024:
- Spa visits increased by 3.1 percent, rising from 182 million in 2023 to 187 million in 2024
- Revenue per visit grew by 2.6 percent, from US$117.20 (€107, £90.4) to US$120.30 (€110, £93)
- The number of spa locations rose slightly from 21,840 to 21,980
- Industry employment expanded by 1.6 percent to 376,200 workers, consisting of 176,300 full-time staff, 185,400 part-time employees, and 14,500 contractors
“Another year of rising revenue and guest visits reflects a thriving spa industry, creating opportunities for businesses and spa professionals alike,” said ISPA president Lynne McNees. “By adapting to consumer demand for exceptional wellness experiences and prioritising innovation and guest satisfaction, the industry has achieved steady growth across every key indicator while continuing to rebuild after the Covid pandemic.”
The full 2025 US Spa Industry Study, which will provide more comprehensive insights into the market’s expansion, is scheduled to be released later this year.
